Heineken Ellipse reusable cup series

Wall thickness

Optical highlight

Optical approach

Starting point

In accordance with the sustainability strategy, introduction of reusable cups for the global market in country-specific sizes

Challenge

Times in combination with competitive pressure from the Far East with the highest quality standards for the customer Heineken with changing purchase quantities and the various variants

Solution

Use of a highly impact-resistant, crystal-clear material with a plastic-optimized design for economical production and yet a sophisticated design appearance with the renowned Dutch design office ngh

Advantage

Hochschlagfestes, glasklares Material - wirtschaftliche Fertigung durch kunststofftechnische Optimierung der Glasvorgaben - hochwertige Erscheinung durch satinierte Schriftzüge